F.J. Isaacs Optometrists and Opticians was founded in 1948 by Frederick Jacob Isaacs, who qualified as a Doctor of Optometry in 1947 after studying with the Philadelphia Optical College. The original practice was in the old Arcade building, in the Central Business District (CBD). The ultimate objective of the practice, then and now, is to provide comprehensive eye care for patients, and it has always been a leader in innovative eye care. It was one of the first practices in Singapore to fit hard contact lenses back in the 1960’s, producing custom-made lenses in its own in-house laboratory. The laboratory was seen as a necessity, as it ensured that patients had high-quality and accurately configured lenses. Dr. F. J. Isaacs oversaw the laboratory personally, and developed many enhancements to contact lens design for the benefit of the local Asian wearers, as lenses produced overseas at that time were mainly designed for European eyes. He pioneered the fitting of rigid contact lenses for keratoconus (cone shaped cornea) and other distorted corneal conditions. He was one of a few optometrists fitting custom designed artificial eyes for children and adults who lost their eyes, either through accidents or disease and tumors. There was also an in-house spectacle prescription laboratory, producing all types and designs of spectacle lenses, which meant that difficult or unusual prescriptions could be dispensed to precisely suit the patient’s needs. This tradition of custom design and individual dispensing to suit every need of every patient continues, along with consistent research and technology adoption to improve all products and services.